Brand packaging and merchandising

Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High Germanbrinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond. Later the firebrands were replaced with branding irons. Through that association, the term eventually acquired its current meaning.

Brand packaging and merchandising

Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High Germanbrinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond.

Later the firebrands were replaced with branding irons. Through that association, the term eventually acquired its current meaning.

History[ edit ] In pre-literate society, the distinctive shape of amphorae provided potential consumers with information about goods and quality.

Brand packaging and merchandising

Amphorae for wine and oil, Archaeological Museum, Dion. Branding and labelling have an ancient history. Branding probably began with the practice of branding livestock in order to deter theft.

Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2, BCE. Branding was adapted by farmers, potters and traders for use on other types of goods such as pottery and ceramics.

Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions.

Systematic use of stamped labels dates from around the fourth century BCE. In a largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality.

These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to the consumer through branding.

Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. A series of five marks occurs on Byzantine silver dating from this period.

We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time. Museo Bellini In ancient Romea commercial brand or inscription applied to objects offered for sale was known as a titulus pictus.

The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims.

The mosaic depicts four different amphora, one at each corner of the atrium, and bearing labels as follows: Wine jars, for example, were stamped with names, such as "Lassius" and "L.

Eumachius"; probably references to the name of the producer.Engaging packaging drives shelf visibility through more engaging colors, substrates and premium packaging, while giving brands an opportunity to drive conversion and create affinity with shoppers.

In fact, visually appealing branding paired with a functional, clean package design leads to a stronger brand statement, and can even drive impulse. On January 9th , the PepsiCo-owned brand decided to replace the existing packaging design for its best-selling orange juice with new packaging for the North American market.

However, this new packaging design was rejected and criticized by the majority of Tropicana’s consumers. Wencel Design is a marketing communications design firm.

We specialize in branding solutions. This is achieved by leveraging over 42 years in the business.

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We will help you think beyond the box for effective, money-saving packaging and merchandising solutions. Mardelle Mucci Merchandising/Buying Assistant Randall Coe DVP Seasonal, Lawn & Garden, Brand Packaging Antoine Hinton Sr.

Global Product Merchant. Stop Child Trafficking Campaign.

Brand packaging and merchandising

Concept, Naming and Design for Global Parent Fund. Competing against World Vision's Sponsor a Chile, Unicef was working to gain a pool of powerful "undesignated funds" to be able to use where the need was greatest.

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