Market segmentation of rin vs tide

Saturday, March 06, Brand Update: HUL has been given 72 hours to comply with the order Source The high decibel c omparative ad of Rin generated huge buzz in the market. The direct comparative campaign evoked mixed reaction across the media.

Market segmentation of rin vs tide

7/12/ Tide detergent was disruptive technology at its best, positioning Procter & Gamble for decades of growth. An excerpt from Rising Tide, a new history of Procter & Gamble from Harvard Business School Press. by David Dyer, Frederick Dalzell, and Rowena Olegario Over . RIN loses a considerable amount of market share to Tide. Therefore RIN upgrades it's powder to compete with Tide and win back the market share they lost. Maturity: RIN slashes down it's price by 30% to maintain it's market share. 1. preface 2. introduction to the organisations hindustan unilever limited procter & gamble 3. 4 p s of the marketing mix tide detergent rin detergent 4. swot analysis [tide & rin]. 5. pest analysis [tide & rin]. 6. segmentation, targeting & positioning [tide & rin].. 7. the controversy [tide vs rin]. 8. conclusion. /5(1).

Family plays an important role in deciding which detergent is to be used. Personal factors Economic Circumstances: RIN helps reduce the physical labour for washing clothes.

Hence, consumers prefer using RIN than a economic detergent powder. Hence Rin satisfies the demand for "a economic-premium detergent" which acts like a premium detergent but is available at a cheaper price.

Comes in various packaging: Rin powder is available in various packaging ranging from grams to 6 Kilo grams. This allows the consumer to buy the right quantity of the product with respect to their needs. In order to maintain the current consumers it is necessary to keep the product available to the customer at all times.

Repeated decision The consumer would evaluate the performance of the product. Rin is an highly elastic product. Hence introduction of any new competitor would hamper the demand for Rin. Threat of substitute product: Rivalry among existing competitors: Rin and Tide have been aggressively competing with each other.

They shall continue to do so as their products are equally potent in the market. Bargaining power of the buyers: As there are only two detergents that lie in the position between premium and economic detergents, customers do not have much liberty to bargain on the price of the product.

The RIN detergent was launched in RIN powder slowly started gaining acceptance in the market. In the yearTide enters the market. RIN loses a considerable amount of market share to Tide. Therefore RIN upgrades it's powder to compete with Tide and win back the market share they lost.

Rin is aggressively priced to compete with its rival Tide. Hindustan Unilever allows it's distributor a credit period of 1. There are 35 Carrying and Forwarding agents who supply to regional distributors all over India.

The distributors supply the product to rural and urban retailers. This was the first product extension from the iconic brand that stood for whiteness in laundry. Segmentation and Target Market Paper MKT/ Segmentation and Target Market Paper “Marketing segmentation and targeting are particular important for finding customers that are the best match for a business’s products and services” (Suttle, , ¶ 2).

“KnowledgeNet Enterprises LLC is an industry leader in IT and business skills.

Market segmentation of rin vs tide

Rin vs Tide, the Strategy. the controversial campaign against Tide. HUL has been given 72 hours to comply with the order (Source) The high decibel comparative ad of Rin generated huge buzz in the market.

The direct comparative campaign evoked mixed reaction across the media. Marketing Project Tide vs Rin - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online.

Market segmentation of rin vs tide

Scribd is the world's largest social reading and publishing site. The market segmentation helps a firm compete in a highly competitive market. Sooner or later the competition will catch up and at the end of the day.1/5(1).

Tide Market analysis 1. MARKET ANALYSIS 2. Subject Market Analysis on Tide detergent 3. Explain how the secondary market supports the function of the primary market, and how financial market turmoil (e.g.

) impedes this. 2. Discuss the differences between the Money and Capital Markets, and the types of securities trade in those markets.

 Segmentation and Target Market Paper MKT/ Segmentation and Target Market Paper “Marketing segmentation and targeting are particular important for finding customers that are the best match for a business’s products and services” (Suttle, , ¶ 2). “KnowledgeNet Enterprises LLC is an industry leader in IT and business skills. Tide Market analysis 1. MARKET ANALYSIS 2. Subject Market Analysis on Tide detergent 3. Tide Market analysis 1. MARKET ANALYSIS 2. Subject Market Analysis on Tide detergent The comparison ads of Tide and Rin Segmentation People who have fixed budget for household things like detergents and look for economical options Tide serves as a better option and helps the consumers, one of the finest the products in convenient rates.

RIN loses a considerable amount of market share to Tide. Therefore RIN upgrades it's powder to compete with Tide and win back the market share they lost. Maturity: RIN slashes down it's price by 30% to maintain it's market share.

How Tide Cleaned Up the Competition - HBS Working Knowledge - Harvard Business School