Newsletter Publishing Business Plan Executive Summary The Infotext Strategy Letter is the core element of a monthly subscription service including the newsletter and website privileges. This is an expansion project for us.
The management of Group Publishing is targeting a total combined circulation of "Artists In Business" ofin year one, increasing toby the end of year three.
The magazine will be published bi-monthly with increased press runs throughout the first three years. Sample distribution, organizational sales, and direct mail to targeted lists of artists will be utilized to build subscriptions.
In addition, Group Publishing will market books via direct marketing and through established artist distribution channels.
The direct marketing of Group Publishing books will be implemented through its magazine readership base. Publishing is a high profit and high margin business.
The key to success is successful marketing. The Group has a highly focused multi-dimensional sales and marketing plan to build its total circulation base quickly. The same channels and methods were utilized to establish a circulation ofin the first year for the Visionary Artist's periodical.
Net profit will increase steadily over the next three years. The highlights of the business plan are illustrated in the following chart. Sales, margins, and net profit increase each year. The lowest margins occur in year one, reflecting the marketing costs of building the circulation base.
To have 90, subscribers by the end of year one through direct sampling and marketing. To have an additional 50, subscribers by the end of year one through organizational sales. To have 10, more two-year subscriptions sold.
To publish two 36 page issues initially with press runs of 50, promotional copies each.
To go to 48 pages by issue number three and increase press runs to 75, promotional copies. Increase topromotional copies in issues five and six.
To sell an average of The magazine has a commitment to be a platform to profile artists who are representing artistic vision in the marketplace and who can both encourage and provide role models to other men and women. Group Publishing, through its magazine, books, and editorial content, will be a vessel to inform artists about artistic principles in everyday business and will encourage interaction among artists as business people.
Our mission is to promote the concept of "community" in the workplace. Attaining targeted circulation levels. Controlling costs while spending the maximum on subscription marketing in year one.
Carefully monitoring response rates of all media executions. Follow-on marketing of two to four book titles in the first year. Attaining targeted advertising sales revenues. Having quality editorial content in each issue.
Making all production and distribution dates in a timely fashion for each issue. Want to get the complete plan? Customize this business plan or create your own with Business Plan Pro software.
Edit with Standard Edition "Takes the guesswork out of writing a business plan.About this business plan. The Group Publishing, Inc. is the publisher of 'Artists In Business' magazine. The magazine is directed at artists at all levels of business throughout the United States.
The magazine will be published with increased press runs. Magazine Publisher Sample Business Plan. Starting out as a magazine publisher will require a business plan similar to this one.
Magazine Publisher Business Plan. The Group Publishing, Inc. has a solid magazine publisher business plan for 'Artists In Business' magazine. The magazine targets artists at all levels of the industry who are somehow involved in business.
Magazine Publisher Business Plan. The Group Publishing, Inc. has a solid magazine publisher business plan for 'Artists In Business' magazine. The magazine targets artists at all levels of the industry who are somehow involved in business. Magazine and newsletter business plans usually include a text description of the editorial idea, some sample pages (possible a mock cover, table of contents, and a few feature articles), and three years of financial projections, plus detailed analysis of competitive publications.
Group Publishing, Inc. magazine publisher business plan company summary. The Group Publishing, Inc. is the publisher of 'Artists In Business' magazine.4/5(27).