In the most basic sense, if something can be exchanged for monetary value - a Point of Sale System can be used. Wallmart or department store e. Although for such environments as supermarkets is usually a long counter, which most often makes use of moving belts, and contains a photocell to stop it once items reach the end - it can also refer to a single register at a smaller store. The cashier scans and rings up each item on the cash register and obtains the total.
Awareness of Sales promotion…………………………………40 Graph4. This is clearly evident in the number of advertisement in the media in the form of contests.
Most companies are known to increase their sales promotion activities during the festive seasons. Amid all this the developments and effectiveness of sales promotion in most organization is yet to be ascertained.
Undoubtedly, sales promotion is expensive in financial and time terms and it is critical to assess its effectiveness, in order to ascertain whether or not the organization should continue to using it. This paper identifies how variables such as time, human resource, substitute products, income, taste, distribution etc affects sales promotion.
The marketing strategy used in sales promotion of coke was looked into in order to determine their effectiveness. The study used the descriptive research design whereby the information was acquired from a population sample of consumers and 45 retailers from within Nairobi through the use of structured questionnaires.
Other modes of data collection include interviewing and observation. Additional data obtained from journals, books and magazines. Statistical data analysis was used the results indicated that only consumer contests and point of sales display modes of sales promotion were effective.
More often sales promotion is directed at the distributors, consumers and the sales force. One of the challenges facing marketers today is the increase of sales promotion in order to make a short run increase in sales.
Many big organizations are opting for this mode of promotion towards the end of the year or during the festive seasons. Therefore, marketers have no choice but to compete aggressively.
This, however, entails high expenses and if not well managed it could lead to heavy losses. The paper questions the effectiveness of sales promotion in communicating to the persons being targeted.
Though the mode may affect sales levels, especially when contests are going on, the question is whether or not the message is effectively delivered to the consumers.
There is no need to establish whether the sales level are affected by the sales because the consumer are after the products or the competition in the hope they will win fabulous prizes. The paper looks into the sales promotion of coke, a soft drink produced by the coca cola company. Coke has been chosen due to fact that it has numerous sales promotions using mainly sale promotions.
Among the modes that coke usually uses and which will be as a variable measure their effectiveness include: The study aimed at identifies the circumstance under which sales promotion should be used and when it should not be undertaken.
Today it is the global soft drink industry leader, with the world headquarters in Atlanta, Georgia. The company and its subsidiari3es employ nearly 30, people world wide.
Bottling and distribution operations are the with some exceptions. Locally owned and operated by independent business people who are native to the nations in which they are located. In Nairobi the head office are located in the Chancery building.
While the bottling plants are in industrial area and Embakasi Depots. It has a total of eight bottling plants in the major towns like Mombasa, Kisumu, and Eldoret etc.
In the advent of liberalization however, Coke is now facing intense competition fro the new entrants both locally and from foreign manufacturers. To face the challenges, there is need for companies such as Coca Cola to reexamine their competitive strategies to capture additional or regain their market share.Essay on “Information Technology is a developing technology ” Complete Essay for Class 10 and Class INFORMATION TECHNOLOGY Information Technology is a developing technology that aims at obtaining the maximum information with minimum of resources, labour or time.
A point of sale system is what you see when you take your groceries up to the front of the store to pay for them. It is a computerized system that links the cashier and customer to an entire network of information, handling transactions between the customer and store and maintaining updates on .
Technology-Biggest issue in terms of RFID- making retailers more efficient-Globalizations: need to make changes to go global.
Change products sold as well as how you reach your consumers in . Point of Sale Data Collection During your weekly trip to the grocery store, you purchase bread, milk, cold cereal, bananas, and ice cream. The purchase was made using a . Thesis of point of sale system. Background of the study.
in this modern time, technology has the most vital role in guiding and helping people in doing their tasks - Thesis of point of sale system introduction. It also becomes part of their lives most especially in terms of making their job faster and easier.
What is Point of Sale (POS)? And Why it is Essential for a Retail Business. POS or PoS is an abbreviation for Point of Sale (or Point-of-Sale, or Point of Service). The term is applicable to a retail shop or store, the checkout/cashier counter in the store, or a location where such transactions can occur in this type of environment.